
The Global Collagen Drinks Market size was accounted for US$ 0.428 Billion in 2023 and. Is expected to reach US$ 0.860 Billion in 2031, & is anticipated to reflect a CAGR of 12.4% during the period of 2024-2031.
Market Overview:
The global collagen drinks market has seen significant growth over the past few years. This growth can be attributed to the rising demand for health and wellness products. Collagen is an essential protein that provides structure to skin, bones, and connective tissues. This has made it a popular ingredient in functional beverages. The main reason for this growth is increased awareness of the benefits of collagen, such as improved skin elasticity, reduced wrinkles, joint health, and overall vitality.
Collagen-based drinks can be powders, ready-to-drink liquids, and beverages infused with collagen. However, the rise in the adoption of clean-label, natural, and plant-based collagen alternatives further opened up this line of products for a broader group of consumers: vegan and restricted-diet followers.
North America and Europe hold the most significant market shares, while Asia Pacific is rapidly growing due to health-consciousness and adoption of Western wellness trends. In addition, innovations in flavoring, packaging, and fortifying collagen drinks with additional nutrients such as vitamins and minerals have improved product appeal.
The significance of the collagen drinks market lies in its potential for growth as consumers become more focused on preventative health and beauty from within. Collagen's role in enhancing skin health, improving gut health, and even supporting muscle recovery has made it a cornerstone of the functional beverages segment. As increasing numbers of people begin using these beverages in conjunction with their health and beauty regimes, the market is destined to continue growing, especially appealing to small beverage producers, not to mention large-scale manufacturers.
Market Dynamics:
Drivers:
1.Growing Demand for Anti-Aging Products: Collagen drinks are widely known for their anti-aging properties, particularly in reducing wrinkles and improving skin elasticity. As the global aging population rises, there is an increasing demand for products that offer anti-aging benefits, further boosting the collagen drink market.
2.Rising Popularity of Convenient Functional Beverages: The demand for easy-to-consume, on-the-go, and ready-to-drink health supplements is increasing. Collagen drinks, often marketed as a convenient way to supplement daily collagen intake, are gaining popularity among busy consumers looking for wellness solutions.
Restraints:
1.Lack of Awareness in Emerging Markets: While the collagen drinks market is booming in developed regions like North America and Europe, consumer awareness and education about the benefits of collagen remain low in many emerging markets. This limits market penetration in these regions.
2.Regulatory Challenges: Different countries have varying regulations for health supplements and functional beverages, which can hinder the expansion of collagen drink manufacturers into new markets. Compliance with these regulations can be a significant barrier to market entry.
Opportunities:
1.Expanding Vegan and Plant-Based Collagen Alternatives: As demand for plant-based and vegan products increases, there is an opportunity for manufacturers to introduce plant-based collagen alternatives. These alternatives cater to a growing demographic of consumers who prefer vegan or vegetarian lifestyles.
2.Evolving Consumer Preferences for Holistic Health: Consumers are increasingly seeking products that promote holistic health benefits, such as improved gut health, joint mobility, and immune function. Collagen drinks that offer multi-functional benefits can tap into this trend, expanding their consumer base.
Challenges:
1.Consumer Skepticism About Effectiveness: Despite the growing popularity of collagen, some consumers remain skeptical about the actual effectiveness of collagen drinks, especially regarding claims of improving skin and joint health. Overcoming this skepticism through research-backed evidence and education is crucial.
2.Competition from Other Health Supplements: The functional beverage market is highly competitive, with a wide range of supplements and products promising similar benefits. Collagen drinks face competition from other skincare, joint care, and wellness drinks, which could limit their market share.
Key Players:
- Shiseido Company Ltd.
- Vital Protein LLC
- AmorePacific Corporation
- The Collagen Company
- TCI CO., LTD.
- Asertism Healthcare
- Hangzhou Nutrition Biotechnology Co. Ltd,
- Kinohimitsu
- Revive Collagen
- Heivy
Market Segmentation:
By Type:
- Liquid Collagen Drinks
- Powdered Collagen Drinks
By Source:
- Bovine Collagen
- Marine Collagen
- Chicken Collagen
- Vegan Collagen
By Application:
- Beauty and Skincare
- Joint Health
- Overall Health & Wellness
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
Covid 19 Analysis:
The COVID-19 pandemic had both positive and negative impacts on the collagen drinks market. On one hand, the lockdowns and economic disruptions at the beginning of the pandemic resulted in a short-term decline in consumer spending on non-essential health products. On the other hand, the pandemic heightened health consciousness, thereby increasing interest in wellness products such as collagen drinks, which are marketed for their immunity-boosting, skin health, and overall vitality benefits.
During the pandemic, people were more focused on self-care and immunity. As a result, the demand for functional beverages, such as collagen drinks, increased. In addition, with the increase in e-commerce and direct-to-consumer sales during lockdowns, it became easier for collagen drinks to reach a wider audience.
While various supply chain disruptions impacted the product's availability, consumer behavior quickly shifted, with online sales and new formulations pushing growth. Going forward from the pandemic, healthy trends will remain paramount, and growth in the collagen drinks market shall be maintained.
Regional Analysis:
- North America: The North American market, particularly the U.S., is a leading region in terms of market share. High consumer awareness regarding health and beauty benefits, coupled with the increasing demand for functional beverages, has fueled the popularity of collagen drinks. The region’s strong retail and e-commerce channels further support growth, with consumers increasingly seeking convenience and wellness solutions.
- Europe: Europe is another major market for collagen drinks, with a growing focus on skincare and anti-aging products. Countries like Germany, France, and the UK are seeing an uptick in demand for collagen beverages, driven by the aging population and rising health consciousness. The clean-label and organic trends are particularly strong in this region.
- Asia Pacific: The Asia Pacific market is witnessing rapid growth, with countries like Japan, South Korea, and China embracing collagen-based products for both beauty and health purposes. In particular, Japan has a long history of collagen use in skincare, making it a key market. The growing middle class and increasing health awareness are likely to boost demand further.
- Rest of the World: The demand in Latin America, the Middle East, and Africa is gradually increasing as consumers become more aware of collagen's health benefits, though the market penetration remains limited compared to more developed regions.
Key trends:
1.Clean Label and Natural Ingredients: There is a growing trend toward clean-label products, where consumers are prioritizing beverages made with minimal and natural ingredients. This is driving the popularity of collagen drinks that are free from artificial additives, preservatives, and sweeteners.
2.E-commerce Growth: The rise of online shopping, especially post-pandemic, has led to increased sales of collagen drinks through e-commerce platforms. Direct-to-consumer models and subscription-based services are becoming more prevalent, making these products more accessible to a global audience.
3.Innovative Flavors and Product Formats: To appeal to a broader market, manufacturers are diversifying collagen drink flavors and packaging options. Collagen-infused beverages are available in a variety of flavors like tropical fruit, berry, and citrus, and are offered in convenient formats such as ready-to-drink bottles, powders, and capsules.
4.Focus on Sustainability: With growing concern over environmental impact, consumers are increasingly choosing brands that prioritize sustainability in sourcing, packaging, and production processes. Collagen companies are adopting eco-friendly packaging and sourcing practices to align with the values of eco-conscious consumers.
Scope of the Report |
Details |
Study Period |
2021–2031 |
Base Year Considered |
2023 |
Forecast Period |
2024–2031 |
CAGR Value |
12.4% |
Forecast Market Size |
0.860 Billion |
Segments Covered |
Source, Type, Application, and Region |
Regions Covered |
North America (the U.S. and Canada), Europe (Germany, the UK, France, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa) |
Companies Covered |
· Shiseido Company Ltd. · Vital Protein LLC · AmorePacific Corporation · The Collagen Company · TCI CO., LTD. · Asertism Healthcare · Hangzhou Nutrition Biotechnology Co. Ltd, · Kinohimitsu · Revive Collagen · Heivy |
Methodology
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